Big Screen Classics – Franchise Rebrand & Campaign Design
Fathom’s Big Screen Classics is an established fan-favorite series that was ready for evolution. I was brought on to rebrand the franchise—developing a refreshed logo and visual identity that honored its legacy while positioning it for long-term growth as a recurring program.
I designed a comprehensive suite of digital and physical assets, including social media graphics, email templates, industry event collateral, trailer elements, and in-theater cardboard standees. These assets were deployed as part of an annual, nationwide campaign—strategically timed theatrical pushes aimed at engaging fans and reigniting interest in timeless cinematic favorites.
These trailers were produced by Heath Balderston under my art direction and editorial oversight. I guided his team throughout the process, providing custom graphics and detailed creative feedback before delivering the final cuts to studio partners for approval.