Fathom Entertainment – Rebrand & Visual Identity
I led the complete rebrand of Fathom Events into what is now Fathom Entertainment—one of the leading film distributors in the U.S. specializing in event cinema. Tasked with redefining the company’s visual identity, I art directed and executed a full suite of branded assets, including a new wordmark, icon system, social media templates, HTML emails, brand guidelines, motion graphics, and in-theater displays.
My role extended beyond design execution to creative strategy, ensuring the brand's new identity felt modern, cinematic, and adaptable across platforms. I also art directed the integration of this refreshed visual system into content from our studio and exhibitor partners, maintaining a consistent and elevated brand experience throughout.
I developed a base intro sequence and provided creative direction to content partners, ensuring seamless integration with their visual styles while maintaining brand consistency.
Base Intro Animation
Example put together by “The Chosen” team.
Example put together by the “This Is Spinal Tap” team.
This sizzle reel was created by Heath Balderston under my art direction and initial editorial guidance. It premiered at Fathom Entertainment’s 2025 CinemaCon Luncheon Presentation.