PinPoint weather

The creation of this logo came with a lot of brand history and personality. It represents the Weather Team at Fox 31 in Denver, Colorado.

In creating this logo, I took inspiration from past logos and the recognizable radar icon that had become a representation of the weather team. I wanted to modernize the look by using 2D elements and going away from the 3D that had been used in broadcasting in the early 2000s. Using flat elements and bringing up the saturation and richness of the colors made the logo more friendly to use in the digital age.