Fathom Entertainment Rebrand
I am honored to have had the opportunity to lead and single-handedly execute the complete rebrand for Fathom Entertainment. I focused on modernity and simplicity, to make the brand identifiable in a continuing digital age.
The wordmark became the primary identifier of Fathom Entertainment, found now in all theatrical assets. Making the typography thick increased the readability of the wordmark. The shape of each letter is an homage to the old logo and continues their 20 year history. With a curve that emphasizes “entertainment”, the word can become smaller without losing importance.
I took the light flares attached to the old logo and extracted their most identifiable shape, the hexagon, and pushed it to the forefront of the visual landscape. The second hexagon is brought down to the same level to achieve equal hierarchy. This icon now represents Fathom Entertainment as a secondary element, such as in social platforms.
This rebrand includes new concepts of visual marketing that elevates content and provides the company with their first-ever brand book.
New base Fathom Entertainment intro to be places in front of theatrical and online trailers.
Fathom Texture
A tertiary element to fill empty spaces and add movement. The shapes symbolize elements of the theatergoing experience, as an essential part of Fathom.
The rectangle takes direct inspiration from the big screen, where Fathom’s content is displayed for a wide variety of audiences.
The circle and adjacent line symbolize the moviegoer, the most crucial element of the entire experience. With a recognizable but ambiguous shape, this moviegoer can be found in all of us.
And finally, the hexagon is a direct connection to Fathom. We want to be part of this amazing experience in an aim to be a companion to all who take part in it.
Exhibitor border
The exhibitor border is meant to be eye-catching and create a universal look on each exhibitor’s website. This will only be used on online ticketing thumbnails for exhibitors
