I was honored to partner with Dynamic Studios and its founders to create a logo that was true to their brand and pushed their look to new heights. With their rebrand on the horizon, I sat down with this talented duo to figure out how we wanted to represent their work as they expanded the focus of their content.
With a brand that shows class and elegance, I took inspiration from the classic lettering in vintage logos. To incorporate the dynamism that drives their name, I added a curve that takes the viewer through the logo and pushes the eye across the design. This curve is emphasized and stabilized by the arc from “studios”.
Along with the logo creation, I animated the logo to show their fun and colorful side, an aspect of the brand that is captured in their work and clients.
Brand look
A complete brand look was created with their color palette, social media icon, and apparel.
How we got here
Below is a logo exploration that was presented to Dynamic Studios. Each example explores a different approach and design element to find a voice for their brand.
Once the logo was picked, the asset was refined and vectorized to prepare it for multiple format uses.
