Being part of this huge anniversary for Coraline was an incredible experience. As part of the theatrical distribution team, I took the lead in managing and creating the assets needed for this massive title.

With guidance and art from Laika, I separated the elements of the key art and put them back together to fit the specifications of several platforms. The assets were distributed to exhibitors across the nation, and printed to be displayed in theater lobbies nationwide. Keeping the message and the quality of the content was of major importance, while still incorporating vital elements of the celebration.

After an outstanding success in theaters, we wanted to bring the film back for a Halloween celebration. I was again tasked with the distribution and creation of the theatrical assets. With Laika’s art and guidance, the assets reached theaters nationwide one more time and got audiences to the theater.

These assets reached millions of people and helped a huge fandom come together to celebrate a beloved character. Some of these assets can be seen below.