The Blind and WalMart

As part of the team that brought The Blind to theaters, we found innovative ways to reach our audience. As part of the marketing efforts, we collaborated with Walmart to have our feature film be part of their physical stores.

I collaborated with Walmart to design an end cap to be displayed in stores nationwide. This display encapsulated DVDs and encouraged audiences to physically interact with the film. I created this end cap with the idea of connecting the Robertson family to the feature film and encouraging familiarity with their fans. The addition of family pictures, contra posed with the characters, served as a direct connection to who they are.